DIY aka PnP
The advent of Kickstarter and other crowdfunding platforms has changed how people buy games. Buying games from renowned publishers through an online platform has never been particularly controversial, but buying new games from little known designers who decided to self-publish their games is more tricky. At the end of the day, it is very much about trust, and someone who is unknown will find it very hard to build up that trust with potential customers. Therefore most crowdfunding campaigns now come with a free print-and-play (PnP) download option, so people can try out a version of a new game and decide if it is for them.