Hi! My name is Lewis Shaw, and I run Braincrack Games, a UK-based tabletop games publisher that’s been bouncing around the scene since 2016. After my recent interview with Heavy Cardboard, and a post on our own blog where I listed some of the reasons I don’t think people should rush to start their own board game publishers, Oliver was kind enough to invite me to guest post on Tabletop Games Blog and talk more about the challenges the industry has thrown us in recent years – a brave choice, considering I could easily clear a room this way!
Good customer service is always welcome and nobody likes bad service. In fact, we’re more likely to complain about bad service than we are to praise good service. In this article, I’m trying to redress the balance a little and talk about the good customer service I have come across in the board game hobby and give some extra praise to those companies who have gone above and beyond.
We all love to play board games. We each have our favourite genres, themes and mechanisms, and ultimately our favourite games. Over time our favourites change of course, as new games come out and we get a chance to play them. Yet, when we play a board game, we don’t usually think about how this game came into being in the first place. Chances are we know the designer of the game. In fact, we might have chosen the game because we like other games by the same designer. Yet, very few will have any inkling of the hard work the designer has put into taking a spark of an idea and turning it into a working game. In the film The Games Designers written and directed by Eric Rayl, Mike Selinker phrases it really well: “Board game design is hard, like, I mean, real hard.”
It is always nice to get some positive feedback for the work you do, so winning awards is even more satisfying, especially if you receive one of the many prestigious awards from the industry you work in. So far, the Tabletop Games Blog hasn’t won any awards, but in this article I am not fishing for praise, but I want to look at the many board game awards that are run every year and show how winning an award affects the popularity of a game, what costs may be attached with some awards and what the different awards try to achieve within the industry.
I think supporting independent game publishers, and I include self-publishers too here, by buying their games gives you a warm feeling. In many cases, your money goes directly to one or two people who you know by name, whose photos you’ve seen many times, whose newsletters you’ve read, who you followed on Twitter and who you’ve started to trust. If their game was published with the help of a crowdfunding platform, you will have lived through the journey of the game from its first public outing to the final, finished product. Yet, independent doesn’t always mean small, and some publishers who seem to be large are actually only a handful of people. So if you like helping small publishers, because you want to know that your money goes to a couple of great people who deserve your support, you might have to think carefully.
When you look at buying a modern tabletop game, you will have a rough idea as to how much you think it is worth – or you will have some sort of budget in your head that you want to stick to, and which guides you to the sort of games that you think you can afford. Your price expectations will be based on things such as the quantity and quality of the components, replayability and probably also rarity or hotness of a game. Yet, the amount of money you’re willing to put on the counter doesn’t always match the real cost or value of a game and is either too much or too little in comparison.
I was inspired by a comment on a recent Kickstarter campaign to investigate how a publisher’s decisions about how a game is released can give customers the feeling of exclusivity in a negative sense, the fear of missing out, an opportunity for profit, and many more things that can negatively affect the opinion people have towards the company or individuals releasing the game. So let’s look at how different choices can be viewed differently.
As the tabletop games industry grows and companies consolidate, lots of independent game designers and publishers, including self-publishers, enter the market space. You would think that these smaller players’ products are of a lower quality because their budgets are smaller, but instead many of these people create amazing games with beautiful components, often made themselves by hand – and I’m not talking just about the finished product, but also very high-quality prototypes.
UK Games Expo 2019 is around the corner now. In just over three weeks, 40,000 or so visitors and over 350 exhibitors will descend on the Birmingham NEC to explore the over 24,000 sqm’s worth of exhibition halls, plus the dozen or so of rooms in the nearby NEC Hilton Hotel and probably other venues. From Friday, 31 May to Sunday, 2 June, the family friendly exhibition celebrates all things tabletop games and offers virtually everyone something of interest. I will be there on the Sunday and can’t wait to see what’s on offer.
I joined the tabletop games industry as a blogger only recently (less than a year ago actually) and my journey really started when I visited UK Games Expo in 2018. I had started to work on a little project that I thought might eventually make it onto Kickstarter, and I felt that by attending the event I could do a little research, maybe get some contacts and generally get a better feel for the tabletop games industry and community. I certainly wasn’t disappointed, because the UK Games Expo is an amazing event, and the whole atmosphere is very friendly and welcoming. I would argue that my visit to the expo made up my mind about wanting to do more within this great community – and I knew I had to return for UK Games Expo 2019.