Let’s not beat around the bush – Kickstarter seems to become more and more the de facto way to sell tabletop games. It used to be the domain for small designers to make their game become a reality, but now established publishers use the crowdfunding platform to bring their latest release to market. I don’t want to discuss whether this trend is good or bad – there are plenty of discussions on this topic already. Instead, I want to focus on how people use it to buy games and what their expectations are.
The advent of Kickstarter and other crowdfunding platforms has changed how people buy games. Buying games from renowned publishers through an online platform has never been particularly controversial, but buying new games from little known designers who decided to self-publish their games is more tricky. At the end of the day, it is very much about trust, and someone who is unknown will find it very hard to build up that trust with potential customers. Therefore most crowdfunding campaigns now come with a free print-and-play (PnP) download option, so people can try out a version of a new game and decide if it is for them. Read more