Great expectations (Topic Discussion)
Of course it is important to make sure everyone knows about the game you're planning to release very soon or the campaign that's going to launch on Kickstarter shortly. You want people to be excited, so they share it with their friends. You want people to think your game is the best fit for them, so it can compete with the myriad of other games vying for people's attention all the time. In fact, you want your game to be amazing - the best it can be. You want others to love it as much as you do. However, there comes a point at which you might be promising more than the game can deliver. You can run the risk of overhyping your game, which can have a hugely negative effect.